Starting companies is not for the faint of heart. There is as much drama in the first few years of a startup as on a battle field of the old. There is "blood, sweat and tears", strategies that don’t work, targets that hide, and a general sense of urgency driven panic.

And there are many casualties. Over 60% of venture funded startups fail to deliver on the original financial projections and investor returns. Given the rigorous due diligence by some of the most brilliant people in the World, the mortality rate is a little concerning.

IvyBrain founder Reena Jadhav has experienced first hand the challenges in building a great business. She co-founded Done.com as the first wireless messaging platform for real-time communication. Her second startup JobFlash is the first hourly recruiting solution that leverages the telephone to deliver great hires fast.
 

IvyBrain mission is to minimizing risk in a “high risk venture” world through experts. If experts can be brought in to minimize the unknown variables of strategy and execution as much as possible, then the probability of success goes up.

Her vision for IvyBrain is to make it easier for venture executives to find and connect with key experts when they need knowledge beyond that of the current team.

IvyBrain experts will help entrepreneurs deal with critical issues through coaching, better decision making, independent expert strategy and leveraged execution.

To deliver on that vision, IvyBrain is building the largest verified database of startup entrepreneurs who were successful, executives who drove results, and venture capital and legal community members with an interest in startup success. So entrepreneurs can evaluate markets more realistically, learn of traps before jumping in them, and have an unbiased honest appraisal of the challenges and options available.