Areas of expertise:
   
Planning - Co-founded two internet startups. Researched market opportunity, wrote the business plan, and tested the idea through pilots.  Experienced with building marketing and launch plans. 

Fund it - Participated in fundraising for two startups, raised over $10M from leading venture capitalists. Wrote the presentation, executive summary and business plan for the funding events. 

Launch it - Managed the launch of two startups including product, marketing, alliances, and pilot customer acquisition. Both the products won awards and recognition for their ease of use and  functionality.  Delivered customer retention over 95% through focus on building a strong service oriented culture. Built sales tools and pricing models,  distribution alliances, as well as phone based sales model to sell to small and mid sized enterprises. 
     
Industries - Recruiting software, Hourly Recruiting, Information Technology, Mobile productivity applications, Higher education, Casinos and hospitality, Restaurants.


Education:

MBA: Harvard Business School
BSc.: Wharton Business School (summa cum laude)


Contact:

Reena@ivybrain.com